In a digital world dominated by scrolling and short attention spans, TikTok has become one of the most effective platforms to attract new readers and build a memorable author brand. But how do you use it...
Browsing CategoryStorytelling
How to connect with readers and write a book that matters. Selfpublishing Simplified. Step 2
One of the biggest mistakes authors make when starting out is to write about something, not for someone. In reality, the success of a nonfiction book comes from a deep connection with the reader. In episode 2...
How to write a transformative and profitable nonfiction book. Step 1
Writing a nonfiction book is not just putting words on paper. It means creating a tool that transforms lives and can take your business to the next level. However, the road from...
How to think about the structure of a nonfiction book
Writing a nonfiction book can be challenging, especially if you have lots of ideas but don't know how to organize them. The first essential step is to choose a clear structure that suits the message...
Stories that sell. An innovative course delivered with EXEC-EDU
EXEC-EDU, a leader in management education and consulting, and Andreea Halikias, bestselling author and StoryBrand guide, are organizing an innovative corporate storytelling course. Entrepreneurs and managers will learn how to use the structure of a story to...
About storytelling, in an interview for Biz Magazine
”From a neurological point of view, some extraordinary things happen when we hear a good story. First of all, our brain's neurological activity is five times more intense. Stories literally light up...
How to use storytelling in marketing - the StoryBrand method by Donald Miller
„Successful brands, like successful leaders, show clearly what life will look like for those who use their services and products.” - Donald Miller. Want to sell more? Clarify your message! Want posts with engagement?.....
How to script a sales webinar in 2023
Getting ready for a sales webinar? You're doing very well because it's one of the best ways to sell your services and courses online in 2023. In this video you find out: find the notes of this...