”From a neurological point of view, some extraordinary things happen when we hear a good story. First of all, our brain's neurological activity is five times more intense. Stories literally light up the city of our mind. Basically, our brain works on the basis of electrical impulses and when we hear stories, it simply lights up, new neural pathways are created and we can retain more information more easily.

In one form or another, I'm always being asked how useful stories actually are in your life as „great people” and I'm glad that scientists have asked this question too and found out the answers! I talked about the latest scientific findings on storytelling, as well as leadership, influence and my author mentoring program in this article from Biz Magazine.