EXEC-EDU, a leader in management education and consulting, and Andreea Halikias, bestselling author and StoryBrand guide, are organizing an innovative corporate storytelling course. Entrepreneurs and managers will learn how to use the structure of a story to create a clearer message that brings with it higher sales, higher engagement and higher profits.
„A well-told story can make all the difference. It's not about bedtime stories or metaphors, it's about using narrative structure to create a clear message that drives sales, engagement and profit,” he explained Andreea Halikias, business and leadership strategist with 16 years of experience in sales and storytelling marketing.
Entrepreneurs and leaders often spend their time, energy and money to optimize various aspects of their companies' processes by increasing budgets, changing tactics and collaborators, but often neglect to consider the effectiveness of the message they are sending.
The course will take place on June 6-7, at MyHive S-Park Bucharest. Participants will have the opportunity to learn about the impact of storytelling from a neuroscientific perspective, how to create and implement a brandscript in internal and external promotional materials, and how to streamline messaging on websites, in social media and in email marketing campaigns.
Registration and further details can be found at https://exec-edu.ro/curs/corporate-storytelling/.
About Andreea Halikias
Andreea Halikias is a bestselling author, StoryBrand guide and international speaker with 16 years of experience in sales and marketing based on well-told stories. She has generated approximately 4 million dollars for companies and guided over 800 nonfiction authors to write and publish valuable books. Now, Andreea is bringing her storytelling expertise to the corporate sector with the Corporate Storytelling Course.
About EXEC-EDU
EXEC-EDU is a leader in management education and consultancy, helping managers and entrepreneurs to improve their performance, taking care of their well-being and team development. EXEC-EDU offers an extensive portfolio of training, coaching and consulting programs, continuously innovating to meet the complex development needs of its clients.