In a digital world dominated by scrolling and short attention spans, TikTok has become one of the most effective platforms to attract new readers and build a memorable author brand. But how do you use it...
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Stories that sell. An innovative course delivered with EXEC-EDU
EXEC-EDU, a leader in management education and consulting, and Andreea Halikias, bestselling author and StoryBrand guide, are organizing an innovative corporate storytelling course. Entrepreneurs and managers will learn how to use the structure of a story to...
Interview for ClubAntreprenor.ro: A good story always helps the entrepreneur or the brand
Stories and business don't seem compatible at first sight. Business requires experience, courage and rigor. We always associate stories with the comforts of family, childhood, relaxation. How does this...
About storytelling, in an interview for Biz Magazine
”From a neurological point of view, some extraordinary things happen when we hear a good story. First of all, our brain's neurological activity is five times more intense. Stories literally light up...
How do I find out what to do in my life? (practical exercise)
I love the brave books, the ones that challenge “generally valid” concepts and whose authors take on the responsibility of writing them. “Don't Eat the Frog. 12 TIME MANAGEMENT concepts turned upside down because just...
The biggest lie in human history
In 2016 I spent a week in Amsterdam just to attend a course. Of course, for me it wasn't just any course and somehow it was worth it to pay more for the trip than the event...