Description

Social Media PRO is a training program dedicated to those who want to understand social media at a strategic level - either for their own business or to become specialists in the field.

This program is not about „how to post more often”.

It's about how online selling actually works.

You will learn:

- how to think about a brand before you publish your first post

- the real difference between organic social media and conversion-oriented social media

- how to build a sales flow, not just content

- how to use smart AI without producing generic texts

- how to write content that supports positioning and selling

- how you can turn this skill into a source of extra income

The program combines strategy, copywriting, sales psychology and operational structure.

In the end, you'll understand social media as a system, not a mix of platforms.

Week 1 - The real foundations of social media

Objective: mental reset

• What social media actually is (not the platform, but the mechanism)

• The difference between visibility and conversion

• What positioning means

• Why most content doesn't sell

• What a coherent brand looks like

Deliverable: strategic analysis of a real account (their own or a brand)

Week 2 - Audience psychology and message architecture

• How to identify your real audience

• What problem, desire, objection

• How to formulate a clear message

• What is a communication angle

• Introduction to strategic copywriting

Deliverable: avatar definition + central message

Week 3 - Organic vs. Conversion

• What is organic social media

• What is conversion content

• The difference between engagement and intention

• Attractive vs. selling content

• Common mistakes in promotion

Deliverable: dual content mini-plan (organic + conversion)

Week 4 - Applied copywriting for social media

• Structure of a selling post

• Real hooks, not clichés

• Short storytelling

• Smart call to action

• Frame for carousels and video script

Deliverable: 5 strategically constructed posts

Week 5 - Smart AI in social media

• What AI can and can't do

• How to create good prompts

• How to edit the generated text

• How to preserve your brand voice

• How to speed up production without losing quality

Deliverable: personal workflow with AI

Week 6 - Sales flows

• What a funnel really is

• Social media as funnel entry

• Lead magnet, webinar, offer

• Audience-warming content

• Social proof and credibility

Deliverable: simple funnel sketch

Week 7 - Monetize as a Social Media Pro

• How you offer services

• How you set prices

• How to structure a package

• What is a suitable client

• How to sell without aggression

Deliverable: own service offer

Week 8 - Building a sustainable income

• How to find your first customers

• How you manage delivery

• How to scale

• What you delegate

• How to avoid burnout

The program starts on Wednesday, April 7 and lasts 8 weeks. Registration is open until April 4.

The meetings will be LIVE and include lifetime recording access.

Prior attendance to one of the Print & Profit courses is NOT mandatory. But if there is you get an additional discount of 550 lei and have a discount code you can use.

The value of the course is 10.000 lei. The participation fee for the first edition will be 2490 lei, respectively 1940 lei for Print & Profit trainees.