Antonia MARIȘ is a PSYOPS specialist and former officer in the Romanian Ministry of National Defense. She has specific expertise and extensive practical experience gained in the field of PSYOPS in various theaters of operations, including Afghanistan and Kosovo. Her interests include multiple studies and courses in strategic communication, psychological operations, marketing, leadership, information operations and communication.

With a PhD in Intelligence and National Security with a thesis entitled „Strategic communication in shaping contemporary conflicts” and a Masters in Social Media and Online Marketing, she proposes a new way of combining art with science, practice with academic studies, making it simple and available in her first published book, Influence made Simple.

This book provides the reader with a simple and useful guide to understanding the power of influence: both the power we exert on ourselves and the power we can apply to others.

It is designed to make influencing accessible and understandable to everyone, with the aim of regaining control over the decisions you make at every step. This book provides a set of basic survival skills useful for both your business and everyday life. It will improve your analytical skills, critical thinking, resilience and understanding of security culture.

„What I can promise you from the outset is that all the information you encounter in the book (techniques, examples, case studies, exercises, linear explanations, reverse engineering processes, movie recommendations, TV clips, etc.) will have valuable practical relevance in your everyday life. In this book, I propose applied ways and methods to make influencing easy to understand and use, all presented in a less conventional way.”

If we made you curious, we are waiting for you at the launch which will take place on June 4th, at 6:30 pm at the Bucharest National Opera, in the Foaierul Galben.